Custom Fitness Concepts

CFC is the largest provider of outdoor group exercise programs in VA with over 20 locations. CFC also has programs in DC, MD and TX! Our program is co-ed and is challenging enough for the experienced athlete as well as the beginner. Our rule, if you can walk, you can participate. We run our program when our clients want it, early mornings, mid afternoon and early and late evenings. There is no typical client because we get people from all walks of life!

Tom Kalka, President and CEO of 'CFC' earned his Bachelor of Science in Health and Physical Education from Gannon University in Erie, Pennsylvania in 1994. After college, Tom spent over 5 years in the Army as an Infantry Officer. He graduated from Air Assault and Airborne Schools, two of the military's toughest schools. He also earned the coveted Ranger Tab and Expert Infantryman's Badge. His background in athletics includes lettering in track, cross-country, swimming, and volleyball. Tom designs all of CFC's workouts and trains each instructor personally so each client, trainer and site is on the same page each and every day.

Tom has engineered the backbone of Custom Fitness Concepts from more than 14 years of experience in the fitness industry. His experience involves the most important aspects of running a fitness business, including management, sales, marketing, customer service, personal training, and group exercise instruction. He understands that a successful fitness service organization develops relationships with clients by listening to their needs and ensuring that they are getting what they need. Tom feels strongly about creating a mutually beneficial relationship with everyone involved with CFC. This includes not only the clients, but the trainers working for, and the partners associated with, CFC as well. This relationship is the foundation of CFC's success because everyone wins!